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karan flow

A growing collection of marketing-automation practice projects built around real customer decision journeys.

Project Overview

Each project shows the thinking behind the journey: the audience, problem, content system, workflow logic, operational safeguards, test hypotheses and measurement plan. The projects are independent portfolio work designed to demonstrate strategic and executional capability.

D2C FMCG Content Lifecycle Journey

Industry: FMCG / D2C
Journey focus: Discovery to first purchase, product education, review and repeat purchase
Status: In development

A content-led lifecycle journey for a fictional Indian hair-care brand, Root & Rise. The project begins with a visitor who is unsure what routine to choose and follows their journey through quiz-based guidance, a first purchase, Trial Kit onboarding, product-use education, review collection and relevant full-size routine consideration.

Project Overview

B2B Tech-Product Content Nurture

Industry: B2B / Technical products
Journey focus: Problem awareness to sales readiness
Status: Planned
A planned lead-nurture project for longer and more complex buying journeys. It will demonstrate how persona-based content, account signals, evaluation-stage resources, lead scoring and sales handoff can help technical and business stakeholders progress from early research to a more informed product conversation.


Project Overview

Education Content-to-Enquiry Journey

Industry: Education
Journey focus: Course discovery to qualified enquiry and counselling readiness
Status: Planned

A planned learner journey that will show how educational content, programme-fit guidance, enquiry nurture, qualification signals and counsellor handoff can support prospective learners before and after an enquiry.

Project Overview

Portfolio Note

All work shown here is independent practice work unless explicitly stated otherwise. The projects do not claim access to proprietary customer data, live campaign metrics or internal systems. Any production implementation would require validation against real customer research, consent records, product information, operational processes and the selected platform's capabilities.